The unique trade platform in London dedicated to Middle Eastern perfumery.
Join the premier perfume event in London, London Perfumes Exhibition, taking place from August 13-22, 2026, at the iconic Olympia London. This 10-day event will gather elite brands and creators from the Middle East, GCC, China, Europe, Turkey, and beyond, offering a unique platform that celebrates the rich heritage of oud, attars, scented candles, and modern fragrance innovations.
The exhibition targets perfume enthusiasts, high-net-worth individuals, and industry professionals including UK/EU retailers, distributors, concept store buyers, and luxury chain representatives. Drawing Middle Eastern clientele alongside London's cosmopolitan crowd, expect discerning visitors seeking rare scents, B2B networking, and exclusive discoveries, positioning London Perfumes Exhibition as the must-visit bridge between GCC mastery and global markets.
Exhibiting at London Perfumes Exhibition positions a brand at the crossroads between the fast‑growing Middle Eastern fragrance market and the global influence of London's beauty scene.
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Strong visibility alongside a curated selection of perfume houses and niche creators, reinforcing a brand's image in luxury and Middle Eastern perfumery. Premium environment for showcasing storytelling, packaging and olfactory signatures that are often lost on generic beauty fairs.
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Direct exposure to qualified buyers, distributors, retailers and private clients looking specifically for perfumes, oud, attars, incense and home fragrances. Opportunity to test and launch concepts tailored to both GCC and European audiences in a single, focused event.
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Dedicated spaces for B2B meetings, partnership discussions and distributor sourcing, inspired by leading regional perfume shows. Chance to connect with media, influencers and content creators specialized in fragrance and luxury lifestyle, amplifying post‑show visibility.
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Acts as a gateway for Gulf brands entering Europe and for European brands targeting GCC perfume lovers, with follow‑up opportunities beyond the exhibition dates. Helps build recognition for new and established brands in a high‑growth segment where demand for niche, oud‑based and artisanal fragrances continues to rise.
Bespoke support to elevate your presence throughout the exhibition.
provides everything stand-related: modular design, premium furniture, lighting, full logistics including hazardous goods transport, setup, electricity, WiFi, and daily cleaning – all managed end-to-end for hassle-free immersion.
amplifies your brand pre-event (social teasers, newsletters), during (digital screens, guided trails, live announcements), and post-event (video highlights, analytics) to drive traffic and leads.
Ensures total comfort with partner hotel bookings, curated dining options, staff parking, and exclusive leisure activities – treating your team like VIPs throughout the 10-day event.
Elevate your brand at London Perfumes Exhibition.